01 Mar Another two things that make your business more valuable than your industry peers
Your industry partly determines the value of your company. Nevertheless, there are major variations in valuation for companies in the same industry. By analyzing the data you can find at least ten things that will make your company more valuable than your industry peers. Previously I’ve written about five of them. Here are two more.
Acquirers pay a premium for companies that naturally hedge the loss of a single customer. Ensure no customer amounts to more than 10 percent of your revenue and your company will be more valuable than an industry peer with just a few big customers.
If you’ve mastered a way to win customers and documented your sales funnel with a predictable set of conversion rates, your secret customer-acquiring formula will make your business more valuable to a buyer than an industry peer who doesn’t have a clue where their next customer will come from.