30 Apr Dealing with Strategic or Synergistic Buyers
Posted at 21:53h in Selling a Business 0 Comments
A strategic or synergistic buyer is one who believes that acquiring another business would complement his or her existing business. By acquiring the new business, this buyer hopes to be able to lower costs, gain new customers, or incur other important benefits and advantages. It is interesting to note that synergistic buyers often will pay more than other buyers due to the fact that they see tangible, and perhaps immediate, benefits for making the purchase. Strategic buyers rarely look at small businesses, but instead seek out mid-sized companies that meet their overall criteria.