14 Jan Two things that make your business more valuable than your industry peers
Your industry partly determines the value of your company. For example, cloud-based or software-as-a service companies are generally worth a lot more than printing companies these days. Nevertheless, there are also major variations in valuation for companies in the same industry. From analyzing some of the data you can find at least ten things that will make your company more valuable than your industry peers. Here are the first two – we’ll show more in future blogs.
1. Recurring Revenue – The more revenue you have from automatically recurring contracts or subscriptions, the more valuable your business will be to a buyer. Even if subscriptions are not the norm in your industry, if you can find some form of recurring revenue it will make your company much more valuable than those of your competitors.
2. Something Different – Buyers buy what they cannot easily replicate on their own, which means companies with a unique product or service that is difficult for a competitor to knock off are more valuable than a company that sells the same commodity as everyone else in their industry.
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